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Ep 2: What Kinds of Apps are there?

Using an app on my phone I don’t care as long as I can do what I need. But if I'm a founder & want to have a mobile app built, what are the options.

Native or web-app? Cross-platform or coded-per-platform? Gamification? Notifications?

How do I know what kind of app I want?

Many people wait to cross a wide pedestrian crossing while a light truck passes by. A rail bridge is in the background and tall buildings with advertising on them are behind that.
Japanese app publishers have a bigger focus on native games than other countries. People at a pedestrian crossing in Shinjuku, Japan. One woman looks at her cellphone. Image © 2018 Sarah Smith

This post builds on my previous one “How…

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